
(01) Overview
Old site. New tabs.
The old site ran on WordPress: dark green, rounded corners and the headline “Digital Designer & WordPress Developer.” Solid, but it could have belonged to anyone.
So I started over, with one idea instead of lots of effects: the open tabs in my head. Add big type, square pixels, one green and a few memes.
MY PART concept, design, copy and development, with Claude as my sparring partner for the code.
(02) Brand
Round corners out. Pixels in.
Before: dark green, a pale yellow-green, rounded cards and a typeface you’ve seen in a hundred templates. After: a system that looks like me.
Phudu for everything that gets to be loud, DM Sans for everything you’re meant to read. One bold green as the only accent, beige instead of black as the base. Plus square pixels instead of curves, and windows with a tab bar as the thread running through every page.
(03) Website
One project page. Built twice.
Every project used to be a dark box with “Client:”, “Details:” and a list. Everything was there, but nothing stuck.
Now every project gets its own stage: a huge name, a statement in green, images in windows, a before-and-after slider, a bar to jump around and, at the end, the next tab that opens by itself as you keep scrolling.
(04) Process
First a moodboard. Then code. Then again.
Drag the line across the image.
Every page went the same way: collect references on Maxi Best Of and Osmo, moodboard and draft in Pen, then build it. And then keep polishing until “almost” turned into “exactly.”
Built with Astro and GSAP. Every animation has to explain something, or it’s out.


(05) Outcome
Fits in your pocket, too.
Most people look at a portfolio on their phone first. So every page is designed for mobile, not just scaled down: its own sizes, its own spacing, swiping instead of hovering.
Plus everything you don’t see: built static with Astro, no trackers or third-party fonts, usable with a keyboard, labeled for screen readers, in German and English.
(06) Takeaway
THE NEXT TAB.
(01 / 05)
NÜA.
A brand that doesn’t exist. A project that looks pretty real.
OR JUST KEEP SCROLLING

Tom Jacob © 2026











